Sage Sammons

Sage Sammons is an accomplished communications executive with over a decade of experience

leading media relations, strategic storytelling, and game-day operations across collegiate

athletics, professional sports, and corporate organizations.

He’s served in variety of communications roles, most recently in the United Football League

serving as the Director of Communications and Media Relations for multiple teams over the

course of three years. Prior to that, Sammons had a brief stint in corporate communications,

serving as the Assistant Vice President of Public Relations at Credit One Bank. His first role in

professional sports was as the Director of Communications and Broadcasting for the Vegas

Golden Knights. Prior to his time in the NHL, Sammons worked for his alma mater, UNLV, in

the athletic department leading communications and new media initiatives.

Specializing in the startup culture, Sammons has worked embraced that entrepreneurial spirit

throughout his career. While working with the Golden Knights, where he helped launch the NHL

expansion franchise and earned recognition with the NHL’s Commissioner’s Award for Business

Excellence and Social Media Team of the Year honors. He’s also been recognized as a NATAS

Pacific Southwest Emmy Award nominee, a Football Writers Association “Super 11” honoree,

and has cultivated strong national media connections across sports and entertainment.

Sammons resides in Las Vegas with his wife, Nicole, and their golden retriever Beau.

Specialization: 

• Curating engaging public relations campaigns that amplify exposure
• Proven professional in thought leadership and executive media relations training
• Expert in corporate crisis communications
• Cultivates positive relationships with internal and external stakeholders to bolster
• communications initiatives
• Successful in earned media placement from a local, regional and national level