Jeff Altstadter

Jeffrey Altstadter has spent his career helping sports teams, leagues, athletes, and brands tell their stories in ways that connect with fans and media alike. 

In July 2024, he launched Starting Point Communications, a boutique PR firm built to give smaller companies with big PR needs the kind of attention and strategy usually reserved for the biggest players.

Starting Point currently works with the Enhanced Games, INTENNSE Tennis, and Clikd Inc, and has previously partnered with Arena Football One (AF1). 

Before starting his own firm, Jeff served as Vice President of Communications for the United Football League (UFL), managing media relations, corporate communications, and strategy for the league and its eight teams. 

He also held leadership roles with PointsBet, where he helped grow visibility for its sports betting and iGaming services, and with the USGA, where he developed communications strategies for some of golf’s biggest events. 

Earlier in his career, he was Senior Director of Communications for the New Jersey Devils, overseeing player and media relations.

A graduate of Arizona State University’s Walter Cronkite School of Journalism, Jeff combines big-league experience with a hands-on, collaborative approach to help clients find their voice, shape their narrative, and build lasting impact.

Specialization:   

• Corporate Communications
• Media Training & Strategic Counsel for C-Suite and Athletes 
• Media Relations
• Crisis Management
• Strategic Messaging 
• Big Event Management  
• Writing and editing clear, compelling copy across platforms